Before the internet came along businesses had it easy. A good business – whether a hairdresser, a restaurant or a dressmaker – would get return visits from satisfied customers. Then the internet made it more important to have a wide variety of skills or a better talented team.
When the internet first started becoming popular websites were generally run by one person. This person – the webmaster – would do everything for his own site, from the design, to the copy to the advertising.
It was very hard for anyone to excel in all three so more often than not good writer would have a poorly designed website that would turn away punters or a flashy site would have terrible content and no would return to read the site again. On the odd chance that someone got both right, they would often market and advertise the site so badly that no one would come in the first place.
While it’s often advised that webmasters keep copy and advertising work to the pros, design is often seen as a lesser industry with a lot of people have turned to trying to design their own site. Over the years a constant development in web design programmes and an increase in free to use templates has made it easier for amateurs to create decent looking sites to propel them closer to – but still a long way from – professionally designed sites.
The advantages of a uniquely well designed site are obvious. Using a template may look great but as soon as you settle on one you’re sure to find half a dozen other sites with the same look and suddenly your pages no longer stand out.
Finding the perfect template is often elusive. If you have a set plan in mind you may find a template that does 9/10 of your wants and have to settle for a lesser site, all because you didn’t speak to someone with the know how to set you up properly. Similarly, not following the best practices when it comes to advertising can stop you receiving as much traffic as you potentially could while, at worst, you could find yourself breaking laws you didn’t know existed.
The answer is obvious. Whether you’re a writer in Melbourne, an Web design Trinidad or an advertising guru from Trinidad, you should always stick to what you know best and try to get professional help in the other areas. Follow the old example of experience plus knowledge and creativity equals success and you should find your online business succeeding before you know it.