What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase’se optimisation'(or SEO) from friends in the business community or even competitors and may contemplate it as a approach to increasing sales, but what is SEO? Alternatively, a company owner could have tried’SEO services’before and found it either didn’t work as well as expected or was working, but no longer as effective – this short article explains what SEO is, and why’new’SEO is working much better than ever.

I have been working in se optimisation and ranking website market, before it had been even called SEO. รับทำ seo Here will be the changes in SEO since the start of the brand new millennium and what you ought to be looking for in the SEO services that the SEO Agency offers or provides.

We take a peek back at SEO in recent times and explain what SEO is today and how best to utilise it for the website.

SEO in 2000

Back from the beginning of the Millennium the’big’search engines that many everyone was using were Lycos and Excite. Obviously, back then a tiny percentage of the UK population had usage of the net and the ones that did had a slow’dial-up’system.

Websites were 1 or 2 pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to’hide’as much keywords on a full page as you can, so the web site was found for anyone searches without making the page check out spammy for visitors.

In 2002 Google launched something called’AdWords’and it had been predicted to function as the death of SEO, as people could purchase prominence, on the now the quantity 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, that has been basically the conclusion of all of the’smaller’search engines. Google began to stamp down on’spam’practices and websites. At the same time frame Google realised that’AdWords’were not planning to kill off SEO and that actually the’natural listings’encouraged visitors back with their se platform. Google began to recognise’professional SEO’experts and promoted good SEO rather than spamming SEO.

2004 saw the first website’banned’from the web as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank an internet site in 2006 you just needed links back once again to your website and so buying links / link exchange was all the rage and most websites had a website where they’d list companies and links with their website (I am still amazed just how many websites continue this practice).

Between 2004 and 2008 Google, now was really the only “player” in the se world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The’Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we began to start to see the search engines take notice of’Social Media’sites and soon the outcome were filled with Twitter’tweets’in the results. (I can still see the face of certainly one of my customers when searching Google for his business, and the complete first page of the search results were compiled of tweets of a Twitter conversation that two members of staff have been having about how exactly terrible the business was!)

Videos and images were also brought into the search results with the Google’Caffeine’update.

Google introduced “personal search results” with those sites shown in the search results based on your previous searches and websites you’d visited before. This caused a’tiny stir’in the SEO world as customers claimed their websites were “top of Google” for any search they did related with their industry, just because they’d visited their particular website often before, so Google of course fed them back the web site for all relevant searches. This can still be a little a concern before you suggest to them the brand new’Google Incognito search ‘.

The focus on ranking websites was on being found for BIG keywords. A’Plumber’in Bristol would desire to rank for that search, and so that was the focus.

Google’Panda’and’Penguin’updates figuratively killed off’link exchanges’with huge penalties for websites who had irrelevant links pointing towards them. At the same time frame Google introduced “no follow links” to allow websites to supply relevant links to other websites and information without penalising either party. It absolutely was the start of “safe linking “.Quality and relevant content was now the important thing to ranking in the search engines.

A report by the’Office For National Statistics’in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every single day, 21 million a lot more than in 2006, when directly comparable records began.
  • Use of the Internet using a mobile phone a lot more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of most adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of adults in Great Britain, 67% are alert to Internet storage space services, but the use up of these services to store data is a lot lower at 35%.
  • In Great Britain, 22 million households (84%) had Access to the internet in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of cellphones to see websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the’penalisation’of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the consumer to learn and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the web site automatically changes its size and format to suit the screen) higher in the rankings.

The UK population were utilizing their cellphones for local searches, and local companies could eventually gain an edge within the large corporates or’national’companies on the internet.

The introduction of’semantic search ‘, where Google brings back websites in the outcome not on the basis of the keywords, but the content on a full page, again changed the way in which SEO agencies viewed focusing on websites. Ranking for the’Big’keywords, such as for instance’Plumber Bristol’became less important, as internet users became more savvy making use of their searches.’Long tail keywords ‘, and up to possible, started to grow website visitors and moreover, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with se optimisation have now out grown the term’SEO’

In years gone by working the content and structure of an internet site was enough. Now, there is a lot more to complete to not only rank an internet site in search engines, but to have customer engagement. A better description of the service would be’digital marketing ‘.

Old practices, as mentioned earlier, meant’big’keywords were key to ranking. An emphasis on a single keyword per page or even for a complete website would rank the business enterprise and back then it had been all about’rankings ‘.

Old means of doing SEO

Today you will find a number of factors to consider in relation to SEO.’Semantic search’is the main driver and conversion the main goal, not rankings.

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